Monday, April 11, 2022

Promoting Active Engagement with Within-Video Polls/Questions

Contributed by Jenni Willis-Opalenik, Ph.D., Director - OIT Technology Learning Services

Do you create and post video lectures or similar media content? Would you like to know whether students are watching them and, if so, whether they are retaining the information? If your videos are stored in and deployed from Echo360, there is an easy way to address these concerns using Echo360's polling feature and media analytics.

Polling (Embedded Questions)

Any audio or video content stored in Echo360 can be edited to include embedded questions. Echo360 refers to this function as Polling, so keep that in mind when searching their knowledge base for more information. Instructors can embed five types of questions:
  • Multiple Choice
  • Ordered List
  • Short Answer
  • Numeric Activity
  • Image Quiz
Once you embed a question, students will watch the video as usual. However, when the video player reaches the point in the video where you placed a question, the video will stop and display that inquiry. After the student inputs an answer, they can click the play icon to continue the video. NOTE: One weakness of the Polling tool is that an individual can only answer a question once.

Polling Information/Resources
Media Analytics

Echo360's second related tool is called Media Analytics. Instructors can use the Media Analytics tool to see whether and to what extent students view videos and see student responses to embedded questions (polls). You can easily access the Media Analytics tool from the Course Tools area of the Course Management menu in all UHCL Blackboard shells.

Media Analytics Information/Resources
For some insights into why embedded questions may provide a better video-supported learning experience for your students, we recommend that you look at two of the suggested articles posted in the next section of this week's newsletter. Of course, you can always request an appointment with a member of the Instructional Design and Technology (IDT) team to learn more about these tools/features! Contact OIT's Support Center at 281-283-2828 or supportcenter@uhcl.edu, and the support staff will create a help ticket and route it to the IDT team.